We are thrilled to present this new brand that is now part of Otticanet.
Off-White™ was born from Virgil Abloh’s visionary approach to his art. The brand was born as Pyrex Vision in 2012 in Milan, renamed in 2013 by its founder, who passed away due to an angiosarcoma.
Virgil Abloh thanks to his rebel and nonconformist nature has managed, thanks to incessant tests, to reach a big audience, using fashion as a tool to combine luxury, art, music, architecture and streetwear.
Virgil himself was an artist, architect, engineer, creative director, artistic director, industrial designer, fashion designer, musician, DJ and philanthropist; he finally became Creative Director and Founder of Off-White™ and the first afro american to become Artistic Director of Louis Vuitton Man.
The brand’s name (that grey area between white and black just like the off-white color) gives off the message he wanted to share: a strong identity that takes advantage of Italian history and craftsmanship, with a global look to design and trends. This is evident in the Eyewear collection as well.
Virgil was able to surround himself with creative minds building a strong connection based on respect and shared values.
We wish to end this short presentation with the words of the current Off-White™’s Creative Director, Ibrahim Kamara:
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.”
*The discount cannot be combined with other promos. The promo code does not apply to products in the Outlet section and to some brands.
